The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
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4 takeaways from the CampusESP Summit to guide your family engagement strategy
Whether you were able to join us for the CampusESP Summit or not, read on for four major themes that came to the forefront — and use these learnings to help guide and improve your family engagement strategy for 2024!
How 6 institutions increased student enrollment with strategic parent engagement
Parents are students' #1 influencers. Now we have the proof. We analyzed data from 6 institutions using CampusESP to study the impact of parent engagement on student enrollment. Get the breakdown of our top findings from the research!
Dordt welcomes largest first-year class ever by scaling family engagement
Dordt University brought in their largest first-year class ever! Plus, prospective Dordt students with a parent using CampusESP had yield rates 13% higher than average. Learn about how Dordt improved their yield with family engagement.
Two-Year College Parent Playbook: 9 topics to inspire your content strategy
We analyzed engagement data from over 18,000 two-year college parents to understand what information they’re looking for most. Use this playbook to not only engage families and supporters, but help them become partners in student success
4 best practices (from 3 HSIs!) to engage Spanish-speaking families
Hispanic enrollment at four-year institutions increased by 287% between 2000 and 2020! Read on for four best practices to engage Spanish-speaking families, based on advice from 3 HSIs doing this well: Northern Arizona University, Texas Woman’s University, and New Mexico State University.
CampusESP welcomes customer 350: St. John’s University
It’s time to celebrate another amazing parent engagement milestone! St. John’s University is expanding their focus on families. And in tandem, we’re welcoming our 350th customer! Learn more about St. John’s strategy and our new partnership.
University of West Georgia’s successful FERPA Management implementation from an IT perspective
University of West Georgia integrated student data from their SIS to launch CampusESP for FERPA Management. UWG’s Applications Programmer reflects on the successful implementation process, maintenance, and results from his perspective on the IT team.
4 resources to help prepare families for FAFSA changes
FAFSA changes are coming! We sit down with the Department of Education to learn more about the Better FAFSA, the resources available for universities, and how to help your families with the new format this fall.
What 12,000 prospective parents want from enrollment teams
CampusESP and RNL recently surveyed over 12,000 parents of prospective college students – the largest survey of its kind to date – to find out what they really want. Read on for our top six takeaways from the 2023 Prospective Family Report and use these learnings to inform how you leverage parent influence in the enrollment process to improve results.
4 tips to set up first-year families for success
Kennesaw State University and College of Charleston joined us to share how they’ve helped first-year families have a strong start to the school year. Here are their four tips to guide families in those critical first several weeks and set them – and their students – up for success!
5 steps Catholic University took to secure a major gift through parent engagement
Catholic University leveraged strategic parent communication and data captured in CampusESP to grow their Parents Council and donor pool … and secured a $50,000 gift from a major gift prospect. Here are the five strategies the team utilized to keep engagement high and bring this gift to fruition.
Jumpstart your enrollment cycle in 4 easy ways
Pacific Lutheran University experienced a very successful enrollment cycle this year. Their Dean of Admission shared her strategies on how to engage families over the summer to increase visits, applications, and enrollment! Here are four easy ways to jumpstart your enrollment cycle.
Northern Arizona University’s 3 tips to engage Spanish-speaking families with intention
NAU prioritizes access and inclusion for all families, so providing content in Spanish in their family portal was imperative. Get NAU’s top 3 tips to support Spanish-speaking families that can apply for any campus looking to expand their own strategy.
How 6 institutions increase donor participation and identify major gift prospects with parent engagement
CampusESP for Parent Giving has helped our Beta Group improve in three main areas: identifying major gift prospects, increasing donor participation, and growing their family associations. It’s time to spotlight their awesome results!
4 real examples of universities using SMS to drive results
Incorporating SMS into your family engagement strategy can be a game-changer in achieving campus goals. Explore how institutions like Florida Polytechnic University, University of the Pacific, and New Mexico State University are leveraging SMS campaigns to drive results.
How 3 universities of different sizes streamline promotion and registration to hit Family Weekend goals
Georgia State University, Muhlenberg College, and UNC Charlotte are very different types of institutions. One thing they have in common? All three reached Family Weekend goals by turning to CampusESP for Event Management. Read more about their wins!
CampusESP welcomes Customer 300: University of Kentucky
Milestones are meant to be celebrated, especially those that showcase the growth of strategic family engagement and how it facilitates student success. So please join us in welcoming Customer 300 — the University of Kentucky — to the CampusESP family!
3 reasons to move FERPA waiver management online
Streamlining FERPA waiver management can lead to better campus outcomes such as improved student retention. Our article focuses on the top 3 reasons to move FERPA online, with insights from Texas State, University of Alabama at Birmingham, and Hanover College.
University of West Georgia improves student retention and saves time by moving FERPA waivers online
University of West Georgia wanted to move away from an outdated, manual FERPA waiver process and engage families to improve student outcomes. Read about how UWG increased student retention and saved staff time with their switch to CampusESP.
4 content pro tips to enhance your family engagement strategy
We pulled some awesome content examples from institutions such as University of North Georgia, Alma College, and West Chester University to help inspire ideas for your own family communication strategy. Read on to see the creative approaches they’ve implemented – and decide which ones you want to try yourself!