In 30 minutes we share some key moments to engage, the topics that should resonate, and guidance on how to turn those ideas into real content that influences your enrollment outcomes. Create an editorial calendar live with us by watching the webinar recording, or read the highlights of how to build your own.

An announcement to families about SNAP benefits made a big impact — it connected students in need with necessary resources and spurred conversations across campus on how they could better serve their students. Read how the team at NAU is working social impact initiatives into the family engagement strategy.

Whether you were able to join us for the CampusESP Summit or not, read on for four major themes that came to the forefront — and use these learnings to help guide and improve your family engagement strategy for 2024!

We analyzed engagement data from over 18,000 two-year college parents to understand what information they’re looking for most. Use this playbook to not only engage families and supporters, but help them become partners in student success

Hispanic enrollment at four-year institutions increased by 287% between 2000 and 2020! Read on for four best practices to engage Spanish-speaking families, based on advice from 3 HSIs doing this well: Northern Arizona University, Texas Woman’s University, and New Mexico State University.

FAFSA changes are coming! We sit down with the Department of Education to learn more about the Better FAFSA, the resources available for universities, and how to help your families with the new format this fall.

Kennesaw State University and College of Charleston joined us to share how they’ve helped first-year families have a strong start to the school year. Here are their four tips to guide families in those critical first several weeks and set them – and their students – up for success!

Catholic University leveraged strategic parent communication and data captured in CampusESP to grow their Parents Council and donor pool … and secured a $50,000 gift from a major gift prospect. Here are the five strategies the team utilized to keep engagement high and bring this gift to fruition.

Pacific Lutheran University experienced a very successful enrollment cycle this year. Their Dean of Admission shared her strategies on how to engage families over the summer to increase visits, applications, and enrollment! Here are four easy ways to jumpstart your enrollment cycle.

Georgia State University, Muhlenberg College, and UNC Charlotte are very different types of institutions. One thing they have in common? All three reached Family Weekend goals by turning to CampusESP for Event Management. Read more about their wins!

Streamlining FERPA waiver management can lead to better campus outcomes such as improved student retention. Our article focuses on the top 3 reasons to move FERPA online, with insights from Texas State, University of Alabama at Birmingham, and Hanover College.

We pulled some awesome content examples from institutions such as University of North Georgia, Alma College, and West Chester University to help inspire ideas for your own family communication strategy. Read on to see the creative approaches they’ve implemented – and decide which ones you want to try yourself!

Read our top tips to scale your family communication strategy across the student lifecycle. We include the data to back them up, as well as insights from two schools doing this crazy well — Webster University and North Carolina A&T State University.

As more and more first-generation students apply for college, institutions need to find ways to inform and support this important population — and their families. Learn more about what first-gen families need and how two universities are responding.

Learn how communicating with parents earlier increases engagement, yield, and retention – including open rates as high as 75%! Our partners from North Carolina A&T and Webster University share how they’ve developed a coordinated cross-departmental strategy to scale their family communication and improve experiences for their prospective and current families. 

Each quarter, we highlight several institutions that approach family engagement in thoughtful and creative ways. This quarter, we’re featuring how institutions are boosting registrations for admissions events, directing parents towards CampusESP instead of Facebook, and more!

Keynotes from the 4th Annual Customer Summit featured industry leaders Raquel Bermejo, AVP for Market Research and Planning for Enrollment Management at RNL and Subir Sahu, Senior VP of Student Success at Drexel. Both shared some great insights to think about when it comes to the future of family engagement.

It's time for shoutouts! See how CampusESP partners are connecting with families in thoughtful and creative ways.

Text messaging has a 98% open rate. So when you have an important message to get in front of parents, SMS should be a part of your arsenal. Watch as we chat with two of our early adopters from Salisbury University and University of the Pacific to hear what families they are hoping to reach and what messages they are sending to improve their enrollment funnels and family communications strategies.

One of the best ways to reduce summer melt? Engage students — and their parents! Check out how Cedar Crest College did just that, plus the five topics to focus on for families as you move them toward move-in day.