Parents are students' #1 influencers. Now we have the proof. We analyzed data from 6 institutions using CampusESP to study the impact of parent engagement on student enrollment. Get the breakdown of our top findings from the research!

Dordt University brought in their largest first-year class ever! Plus, prospective Dordt students with a parent using CampusESP had yield rates 13% higher than average. Learn about how Dordt improved their yield with family engagement.

We analyzed engagement data from over 18,000 two-year college parents to understand what information they’re looking for most. Use this playbook to not only engage families and supporters, but help them become partners in student success

Hispanic enrollment at four-year institutions increased by 287% between 2000 and 2020! Read on for four best practices to engage Spanish-speaking families, based on advice from 3 HSIs doing this well: Northern Arizona University, Texas Woman’s University, and New Mexico State University.

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

Is Facebook helping or hurting?

Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and possible spreading of misinformation. It’s not the place for your parent engagement strategy to be centered.

It’s time to celebrate another amazing parent engagement milestone! St. John’s University is expanding their focus on families. And in tandem, we’re welcoming our 350th customer! Learn more about St. John’s strategy and our new partnership.

University of West Georgia integrated student data from their SIS to launch CampusESP for FERPA Management. UWG’s Applications Programmer reflects on the successful implementation process, maintenance, and results from his perspective on the IT team.

FAFSA changes are coming! We sit down with the Department of Education to learn more about the Better FAFSA, the resources available for universities, and how to help your families with the new format this fall.

CampusESP and RNL recently surveyed over 12,000 parents of prospective college students – the largest survey of its kind to date – to find out what they really want. Read on for our top six takeaways from the 2023 Prospective Family Report and use these learnings to inform how you leverage parent influence in the enrollment process to improve results.

Kennesaw State University and College of Charleston joined us to share how they’ve helped first-year families have a strong start to the school year. Here are their four tips to guide families in those critical first several weeks and set them – and their students – up for success!

Catholic University leveraged strategic parent communication and data captured in CampusESP to grow their Parents Council and donor pool … and secured a $50,000 gift from a major gift prospect. Here are the five strategies the team utilized to keep engagement high and bring this gift to fruition.

Pacific Lutheran University experienced a very successful enrollment cycle this year. Their Dean of Admission shared her strategies on how to engage families over the summer to increase visits, applications, and enrollment! Here are four easy ways to jumpstart your enrollment cycle.

NAU prioritizes access and inclusion for all families, so providing content in Spanish in their family portal was imperative. Get NAU’s top 3 tips to support Spanish-speaking families that can apply for any campus looking to expand their own strategy.

CampusESP for Parent Giving has helped our Beta Group improve in three main areas: identifying major gift prospects, increasing donor participation, and growing their family associations. It’s time to spotlight their awesome results!

We’ve analyzed engagement data from more than 18 million clicks from families using CampusESP in order to understand what information they need– and when. Consider this your Roadmap for Family Communication.

Incorporating SMS into your family engagement strategy can be a game-changer in achieving campus goals. Explore how institutions like Florida Polytechnic University, University of the Pacific, and New Mexico State University are leveraging SMS campaigns to drive results.

Georgia State University, Muhlenberg College, and UNC Charlotte are very different types of institutions. One thing they have in common? All three reached Family Weekend goals by turning to CampusESP for Event Management. Read more about their wins!

Milestones are meant to be celebrated, especially those that showcase the growth of strategic family engagement and how it facilitates student success. So please join us in welcoming Customer 300 — the University of Kentucky — to the CampusESP family!

Streamlining FERPA waiver management can lead to better campus outcomes such as improved student retention. Our article focuses on the top 3 reasons to move FERPA online, with insights from Texas State, University of Alabama at Birmingham, and Hanover College.