The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

Featured

How 6 institutions boosted
Fall 2024 yield with CampusESP

We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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Best Practices Brooke Sterneck, VP of Product & Product Marketing Best Practices Brooke Sterneck, VP of Product & Product Marketing

How 3 institutions turned parent engagement into a powerful fundraising pipeline

See how Miami University (Ohio) achieved a 34% boost in parent donors, The University of Tulsa collected over $55,000 in Parent and Family Leadership Council dues in the first year, and Flagler College grew their parent giving program, with parents now accounting for 1 in 5 of all donors

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Case Studies Andrew McDermott, Director of Customer Success Case Studies Andrew McDermott, Director of Customer Success

How St. Charles Community College embraced family engagement to boost enrollment results

When St. Charles Community College realized families were missing key info, they turned to CampusESP. The result? A 63% enrollment boost and stronger family connections — with just one hour a week of staff time. See how they made it happen through smarter, earlier engagement.

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Webinar Recordings Brooke Sterneck, VP of Product & Product Marketing Webinar Recordings Brooke Sterneck, VP of Product & Product Marketing

Introducing the Slate "Suitcase" Integration: A faster, smarter way to integrate CampusESP with Slate

Learn how the new Slate Suitcase for CampusESP makes it easier than ever to connect families with key updates — and bring their engagement data back into your funnel. Faster setup, smarter modeling, and more nudges to help families help students enroll.

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Best Practices Melissa Greiner, VP of Marketing Best Practices Melissa Greiner, VP of Marketing

Your ultimate guide to managing Family Weekend

Planning Family Weekend? We know it’s not all smiles and selfies—behind the scenes, it’s a full-blown production! From getting the word out to managing check-ins and everything in between, pulling off a smooth Family Weekend takes serious hustle. Check out how CampusESP makes it easier to plan, promote, and actually enjoy one of your campus’s biggest events.

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Company News Melissa Greiner, VP of Marketing Company News Melissa Greiner, VP of Marketing

CampusESP welcomes its 500th customer: University of Nevada-Las Vegas

We're thrilled to have hit a significant milestone — our 500th customer! Welcome to the University of Nevada-Las Vegas! With a small team but big goals around strategic communication and increased retention, UNLV turned to CampusESP for help. Hear about their plan to grow and improve their family engagement!

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Case Studies Brooke Sterneck, VP of Product & Product Marketing Case Studies Brooke Sterneck, VP of Product & Product Marketing

How 10 universities increased retention with CampusESP

CampusESP’s annual exploratory study looks at the connection between family engagement and student retention. Our 2025 study looks at 11,442 first-time, first-year students that enrolled at ten universities in the Fall of 2023 and returned for the Fall 2024 term.

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Best Practices Dave Becker, CEO & Co-founder Best Practices Dave Becker, CEO & Co-founder

Don’t fear FERPA. Let your students decide.

On every campus, there are many opinions of what FERPA means and how to regulate it. Few campuses ask the very audience it was made for: Students.

After all… Students want support from their families. Our data shows that students initiate 40% of FERPA waivers and only reject 5% of FERPA requests initiated by their parents.

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