CampusESP Co-founder and CEO Dave Becker reflects on honoring Lathes Towns of Tarleton State—CampusESP’s first “Decade Club” member. Her decade of partnership embodies CampusESP’s mission to empower family engagement. Dave shares new data showing how parent involvement boosts student retention, enrollment, and satisfaction across higher education.

After shifting to hard deadlines, Coastal Carolina saw a 43% surge in applications—and rising family questions. Using CampusESP, they replaced inbox chaos with targeted, data-driven communication. The result: 10% higher first-year registration, 72% family email open rates, and stronger engagement from inquiry through orientation—all without adding staff.

Families are your students’ #1 influencers. Understanding what they need, expect, and value can make or break enrollment outcomes. Our annual Prospective Family Survey Report breaks down what nearly 10,000 families told us about their role in the admissions process.

Families don’t care what office sends the email. And they shouldn’t have to. Every outreach from a college should feel like one voice: clear, consistent, and focused on student success.

Louisiana State University, The University of Kansas, University of Minnesota Twin Cities, University of Wisconsin–Milwaukee, and Webster University piloted our newest feature. They saw big gains in parent engagement, while spending only 30 mins a month managing it!

FAU launched a new orientation reservation system for students and families in just 4 weeks and achieved a 21% increase in reservations within the first two weeks.

From event management volume pricing, to Slate Suitcase integration capabilities to Admissions Dashboard improvements, check out the latest and greatest from CampusESP!

The summer before college is filled with questions for both students and their parents. That’s why the transition to college isn’t just about preparing students; it’s about equipping families with the information and support they need to guide them through it.

Personalization can feel like an impossible task. You’re juggling shrinking teams, packed calendars, and a mile-long to-do list — do you really have time to tailor every message?

Last month, we welcomed hundreds of higher ed professionals to the 2025 CampusESP Summit. From campus collaborations to hyper-personalization with AI, these four takeaways show how institutions are turning ideas into action.

A small team doesn’t mean small impact. See how UM built a robust, personalized family engagement strategy for 11,000+ families using student workers, campus partnerships, and CampusESP’s AI features and content automation tools.

University of Mary Washington and Holy Family University share how they’re using CampusESP to turn authentic communication into a competitive advantage by engaging families early, building confidence throughout the funnel, and highlighting what makes their institutions special.

This year, over 32,000 families from 81 colleges told us exactly what they need to stay informed, connected, and confident about their student’s college experience. Spoiler: it’s not more Facebook Groups.

Two-year colleges are opening doors for students across the country — but what do families actually expect when helping their students choose and succeed at these institutions?

See how Miami University (Ohio) achieved a 34% boost in parent donors, The University of Tulsa collected over $55,000 in Parent and Family Leadership Council dues in the first year, and Flagler College grew their parent giving program, with parents now accounting for 1 in 5 of all donors

When St. Charles Community College realized families were missing key info, they turned to CampusESP. The result? A 63% enrollment boost and stronger family connections — with just one hour a week of staff time. See how they made it happen through smarter, earlier engagement.

Learn how the new Slate Suitcase for CampusESP makes it easier than ever to connect families with key updates — and bring their engagement data back into your funnel. Faster setup, smarter modeling, and more nudges to help families help students enroll.

When it comes to turning "maybe" into "yes" in the enrollment process, engaging families is more important than ever. But how can already-saturated teams, facing growing enrollment concerns, focus on the right outreach that will drive the action needed?

Let’s face it — AI is everywhere. You’ve probably heard “AI is here to stay” more times than you can count (maybe even in your sleep). But here’s the thing: when it comes to family engagement in higher ed, AI is a game-changer.

Planning Family Weekend? We know it’s not all smiles and selfies—behind the scenes, it’s a full-blown production! From getting the word out to managing check-ins and everything in between, pulling off a smooth Family Weekend takes serious hustle. Check out how CampusESP makes it easier to plan, promote, and actually enjoy one of your campus’s biggest events.