The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
Third time’s the charm: what it took to fix Jax State’s orientation tech stack
Finding the right orientation platform took Jacksonville State University three tries. The payoff? A smoother, more modern experience for students and staff, higher orientation attendance, and a 14% increase in first-year enrollment. See what they got right the third time around.
UNC Wilmington turns gift data into donor insights with Raiser’s Edge integration
See how UNC Wilmington connects giving data with family engagement to reduce manual work, understand which engagement drives giving, and reach the right families at the right time.
How 4 institutions increased first-year enrollment with CampusESP for Student Orientation
Research from four universities and 73,000+ incoming students shows what happens when orientation lives in one place. Schools using CampusESP for Student Orientation see increased registrations, first-year enrollment growth, and less time spent managing systems.
How SCC helps families see the full value of a two-year college
Affordability may get a two-year college on a family’s list, but clear communication helps students follow through. See how St. Charles Community College reduces enrollment friction and keeps families supporting students beyond registration.
How 6 institutions increased Fall 2026 student enrollment with CampusESP
See what 204,000+ prospective parents revealed about the connection between engagement and enrollment — and what it means for your enrollment and melt strategies.
Five myths families busted about AI
With more than 170,000 Family AI Assistant messages across 275 college this summer, we learned a thing or two about how families really engage with AI.
What makes 8,300+ families want to give
The Drivers of Family Giving report (in partnership with Encoura) asked 8,300+ families what earns their trust — and ultimately, their financial support. Their answers point to a clear opportunity for Advancement teams: build the relationship before making the ask.
CampusESP’s Slate Suitcase+ puts family engagement intelligence directly into Slate
Our new, expanded integration gives admissions teams actionable family engagement data to support recruitment, application, and yield strategy directly in their Slate instance.
AI for Family Engagement in Higher Education: What Comes Next?
How can colleges meet rising family expectations for timely support? Discover CampusESP’s thoughtful approach to AI-powered family engagement.
Building communities that actually meet families’ needs
Families want trusted answers and opportunities to connect with one another. See how KU, GW, and Drexel use Discussion Boards to build strong family communities — without creating another Facebook-style feed.
September 2026 CampusESP Feature Launch
Name badges. AI text responder. Family checklists. Raiser’s Edge API. Discussion board trusted contributors … and lots more. CampusESP's latest Product Update just dropped, and we responded to YOUR requests!
Jax State uses checklists to boost freshman class registrations by 15%
Jacksonville State University used checklists in CampusESP for Student Orientation to keep admitted students on track between acceptance and enrollment. They're seeing checklist completion, better-prepared students, and a 15% increase in first year class registrations.
Your month-to-month roadmap for family communication
We’ve analyzed engagement data from more than 18 million clicks from families using CampusESP in order to understand what information they need – and when. Consider this your Roadmap for Family Communication.
University of Wisconsin-Milwaukee turns AI into access with the Family AI Assistant
See how UW-Milwaukee uses the Family AI Assistant to make answers more accessible, support families 24/7, uncover gaps, and earn a front-row seat to what families really need.
A practical guide to scaling family engagement with campus partners, AI, and CampusESP
Texas Tech University and Webster University scaled family engagement year-round without adding more work to already stretched teams. Learn how campus partners, ready-to-use content, AI, and discussion boards made it possible.
The enrollment signal your team is missing: Parent Promoter Score™
Parent Promoter Score™ elevates the most engaged parents, so you can focus on the students most likely to move through the funnel. Parents in the top quartile of engagement are 3x more likely to have a student enroll!
How St. Charles Community College embraced family engagement to boost enrollment results
When St. Charles Community College realized families were missing key info, they turned to CampusESP. The result? A 29% enrollment boost and stronger family connections — with just one hour a week of staff time. See how they made it happen through smarter, earlier engagement.
More of what 43,000+ families really want from your college
More data on what families think about involvement, financial clarity, and return on investment.
New event and orientation management tools for families: Checklists, learning modules, sessions & more
Our platform just got even better. We just launched new Event and Orientation Management tools for all Family Communication customers, so you can manage your entire Family Orientation and Family Weekend experience in one place — a smoother experience for families, and a lighter load for your team.
Prospective parent content playbook: What to send and when to send it.
Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.