GUEST POST by Brian Watkins, Director of Parent and Family Affairs at the University of Maryland and former President of the Association of Higher Education Parent/Family Program Professionals (AHEPPP).
With an aging database on life-support, and a desire to engage families with a more robust email platform than MailChimp, our office needed a tool that could better meet our needs.
After partnering with CampusESP, we’ve increased our overall campaign reach by 8x.
We know that helping parents help their student get off on the right foot is critical. That’s why we’ve pulled a list of our most popular content, classified by type, to share with families of first-year students. We analyzed over 261,000 clicks to help you best support your first-year families.
Student debt is at an all-time high: $1.5 trillion. Parents represent the fastest-growing demographic absorbing student debt, up 71% in just 5 years.
We partnered with the good folks at Ovum to release a compelling infographic that connects the increase in student debt to the increase in parent involvement. Ovum is the market-leader in data, research, and trends in higher education.
What kind of information do parents actually care about? And when's the best time to share it? Based on real content performance data from more than 300,000 parents using CampusESP, we have the answers.
We've analyzed thousands of clicks on student success news, deadlines and advice to map out your content calendar for the next year.
In the winter of 2018, a small private university implemented the CampusESP Family Portal as a means of improving their admissions yield. Results showed that the enrollment rate for students with engaged parents in the CampusESP Family Portal was more than 30% higher.
My biggest takeaway? Start early. The consensus was that solicitation usually begins around Parents & Family Weekend, although some schools start even earlier. If you don’t get started year one, it will probably be too late to take the next steps.
Student persistence can increase by up to 15% when students share key aspects of their academic and financial record with parents.
Student Persistence Increases with Parent Engagement features findings from a study about parent engagement and student persistence based on 993 students enrolled at Abilene Christian University (ACU) in the Fall of 2016.
GUEST POST by George D. Kuh, PhD (Chancellor’s Professor Emeritus of Higher Education at Indiana University and a member of CampusESP's Advisory Board.)
It stands to reason that the right kind of partnership between institutions, parents, and students will help more students thrive in college and complete their educational program in a timely fashion. It is hard to imagine a more promising, cost-effective, and personalized approach to increasing student success.
Is Facebook part of the problem. Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and constant checking of their feed. It actually encourages over-involvement.