The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

Featured

Featured

How 6 institutions boosted
Fall 2024 yield with CampusESP

We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
Learn more >

How 6 institutions boosted
Fall 2024 yield with CampusESP

We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
Learn more >

Best Practices Dave Becker, CEO & Co-founder Best Practices Dave Becker, CEO & Co-founder

Don’t fear FERPA. Let your students decide.

On every campus, there are many opinions of what FERPA means and how to regulate it. Few campuses ask the very audience it was made for: Students.

After all… Students want support from their families. Our data shows that students initiate 40% of FERPA waivers and only reject 5% of FERPA requests initiated by their parents.

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Case Studies Jack Ellis, Product Marketing Manager Case Studies Jack Ellis, Product Marketing Manager

Georgia Southern pilots student-initiated FERPA waivers – and grows FERPA connections by 25%!

Georgia Southern has embraced CampusESP by continually expanding usage — but they’ve also challenged us to improve our product. They requested we add student-initiated FERPA waiver functionality ... and then became the first school to launch it! For piloting a new feature – and always innovating with CampusESP – we’re excited to celebrate themUniversity as our ESP MVP for Q1 2024!

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Case Studies Melissa Greiner, VP of Marketing Case Studies Melissa Greiner, VP of Marketing

Jacksonville State quickly scales family engagement and data access with new Banner QuickStart feature

When enrollment management, the registrar’s office, and IT at Jacksonville State University all began discussing how to improve their parent and family communications, CampusESP became the vehicle to help them level up their strategy and harness the impact of families from enrollment to graduation. The also did it with one of the quickest implementations Jacksonville State has ever seen.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Tarleton State University believed in the power of family engagement early. Here’s where they are now.

We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.

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