The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

How 6 institutions increased student enrollment with strategic parent engagement

We analyzed data from 6 institutions using CampusESP to study the impact of parent engagement on student enrollment. Get the breakdown of our top findings from the research!
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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

4 content pro tips to enhance your family engagement strategy

We pulled some awesome content examples from institutions such as University of North Georgia, Alma College, and West Chester University to help inspire ideas for your own family communication strategy. Read on to see the creative approaches they’ve implemented – and decide which ones you want to try yourself!

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Webinar Recordings Dave Becker, CEO & Co-founder Webinar Recordings Dave Becker, CEO & Co-founder

Top Trends in Family Engagement for 2023

In a solid 30 minutes Dave and Alex Brown of AHEPPP and UCLA dig into family engagement research from the past year, including demographic changes, survey results from +28,000 families, and data points from Eduventures, National Student Clearinghouse Research Center, and more. Keep watching after for an Ask Me Anything session where they provide expert suggestions and help you pave the way for your 2023 family engagement strategy. 

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Case Studies Leslie Gale, PhD, VP of Customer Success Case Studies Leslie Gale, PhD, VP of Customer Success

Roane State Community College improves student recruitment and retention by engaging families

Roane State Community College turned to CampusESP to help scale their family engagement strategy as an office of one. Learn how investing in family engagement has helped them increase student retention, improve recruitment, and grow their family database - with minimal administrative support and effort.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Tarleton State University believed in the power of family engagement early. Here’s where they are now.

We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.

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Webinar Recordings Melissa Greiner, VP of Marketing Webinar Recordings Melissa Greiner, VP of Marketing

How to effectively engage parents through the full student lifecycle

Learn how communicating with parents earlier increases engagement, yield, and retention – including open rates as high as 75%! Our partners from North Carolina A&T and Webster University share how they’ve developed a coordinated cross-departmental strategy to scale their family communication and improve experiences for their prospective and current families. 

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

5 successful family engagement strategies from customers

Each quarter, we highlight several institutions that approach family engagement in thoughtful and creative ways. This quarter, we’re featuring how institutions are boosting registrations for admissions events, directing parents towards CampusESP instead of Facebook, and more!

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

3 biggest takeaways from the 4th Annual CampusESP Summit

Keynotes from the 4th Annual Customer Summit featured industry leaders Raquel Bermejo, AVP for Market Research and Planning for Enrollment Management at RNL and Subir Sahu, Senior VP of Student Success at Drexel. Both shared some great insights to think about when it comes to the future of family engagement.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Success stories: How 4 schools engage parents with SMS

University of the Pacific, Muhlenberg College, Utah State University, and Alabama A&M University recently expanded their parent engagement strategy with our SMS Module. Learn how they’re connecting with families instantly in a variety of ways, from deposit reminders to announcements about Family Weekend registration — and seeing results.

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Case Studies Leslie Gale, PhD, VP of Customer Success Case Studies Leslie Gale, PhD, VP of Customer Success

Muhlenberg College increases engagement and responsiveness of families with SMS

Families consider text messages a top preferred communication channel, but only only 18% of institutions utilize them. Muhlenberg College decided to answer the call and became our first customer to purchase and launch our SMS Module … and our 2022 Q2 MVP. Hear more about their early success.

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