Texas Tech University and Webster University scaled family engagement year-round without adding more work to already stretched teams. Learn how campus partners, ready-to-use content, AI, and discussion boards made it possible.

South Alabama increased yield 23.5 percentage points for students with engaged family members and saw a 276% rise in orientation confirmations. Learn how CampusESP unified communications, scaled FERPA connections, and guided families through the student lifecycle.

UWM and UMW saw 16- and 18-point higher yield rates among students with engaged parents. Learn how family engagement helps enrollment teams identify intent, clarify cost, and guide admitted students.

Molloy University built a culture of philanthropy by helping families see their place in the mission. That approach led to the largest Giving Tuesday in Molloy’s history, raising $40,000+ and a six-figure Giving Day that continues to grow

Text messages drive up to 3x higher engagement than email, yet most colleges still underuse them. Learn how Marymount University and New Mexico State University are turning everyday communications into timely, action-driving texts.

Orientation is a high-impact moment for families, but it can also be overwhelming. FSU turned three days of information into a lasting resource with their New Nole Orientation Hub, extending support well beyond move-in.

DigiPen shares how engaging families during the admit-to-deposit window led to students with a connected parent enrolling at rates 16% higher than the institutional average.

When families lack clarity around financial aid and cost, enrollment decisions stall. Learn how UNLV expanding their family communications around cost and ROI to drive yield, all while reducing call volume to financial aid and cashiering offices by 50%.

When families understand the value of the student experience and know they’re partners in that progress, philanthropy becomes a natural next step. See how Flagler and Miami used this approach to grow giving days by up to 30%!

Families are engaging in the college search earlier than ever. This guide shares research-backed insights and real-world examples from two institutions already seeing enrollment results through intentional family engagement, including increase in student yield by +12%!

Early communication sets the tone for first-gen success. See how Montclair State University and Southern Oregon University are making thoughtful, strategic shifts in communication that help first-gen support feel personal, accessible, and culturally aware.

AI talk is everywhere in higher ed. And yeah, it can sound like one more complicated, overwhelming thing on your plate. But here’s the good news: AI doesn’t have to be intimidating. In fact, it can actually make your life easier and your family engagement efforts stronger.

This year’s FAFSA is smoother but success depends on more than system updates. Collaboration and consistent communication are what help families feel confident, informed, and supported throughout one of higher education’s most stressful processes.

Families don’t care what office sends the email. And they shouldn’t have to. Every outreach from a college should feel like one voice: clear, consistent, and focused on student success.

Louisiana State University, The University of Kansas, University of Minnesota Twin Cities, University of Wisconsin–Milwaukee, and Webster University piloted our newest feature. They saw big gains in parent engagement, while spending only 30 mins a month managing it!

The summer before college is filled with questions for both students and their parents. That’s why the transition to college isn’t just about preparing students; it’s about equipping families with the information and support they need to guide them through it.

Personalization can feel like an impossible task. You’re juggling shrinking teams, packed calendars, and a mile-long to-do list — do you really have time to tailor every message?

Last month, we welcomed hundreds of higher ed professionals to the 2025 CampusESP Summit. From campus collaborations to hyper-personalization with AI, these four takeaways show how institutions are turning ideas into action.

This year, over 32,000 families from 81 colleges told us exactly what they need to stay informed, connected, and confident about their student’s college experience. Spoiler: it’s not more Facebook Groups.

What makes CampusESP different? Why is parent engagement easier in CampusESP? Why not just build it in your CRM? We walk through the differences and benefits of a built-for-purpose family engagement platform with our friends from Belmont University and University of Maryland Eastern Shore. Learn the main differences between building parent engagement in your CRM and having us build it for you quicker, better ... and with less risk.