When families lack clarity around financial aid and cost, enrollment decisions stall. Learn how UNLV and Liaison are building family confidence around affordability and ROI to drive yield.

Parents are ready to give — institutions just need the right strategy. Read how five colleges saw results — including up to a 2x increase in giving day donations and a 28x ROI — by engaging parents through CampusESP for Parent Giving.

When families understand the value of the student experience, see momentum on campus, and know they’re partners in that progress, philanthropy becomes a natural next step, not an ask that comes out of nowhere.

Families are engaging in the college search earlier than ever. This guide shares research-backed insights and real-world examples from two institutions already seeing enrollment results through intentional family engagement.

How did 450+ colleges and universities use CampusESP to engage millions of families this year … and what were the amazing results they achieved? Find it all in our recap of the top resources, features, and success stories!

Learn how built-in AI helps higher ed teams communicate more clearly with families, reach more people across channels, and deliver better support — without extra systems or staff.

Early communication sets the tone for first-gen success. See how Montclair State University and Southern Oregon University are making thoughtful, strategic shifts in communication that help first-gen support feel personal, accessible, and culturally aware.

Parents play a major role in enrollment decisions, yet most institutions don’t engage them early enough. Discover eight proven ways to collect parent contact information sooner and turn early inclusion into real enrollment impact.

As Montclair’s Latinx and international student populations surged, the university recognized that an English-only orientation left many families behind.

AI talk is everywhere in higher ed. And yeah, it can sound like one more complicated, overwhelming thing on your plate. But here’s the good news: AI doesn’t have to be intimidating.

In fact, it can actually make your life easier and your family engagement efforts stronger.

This year’s FAFSA is smoother but success depends on more than system updates. Collaboration and consistent communication are what help families feel confident, informed, and supported throughout one of higher education’s most stressful processes.

CampusESP Co-founder and CEO Dave Becker reflects on honoring Lathes Towns of Tarleton State—CampusESP’s first “Decade Club” member. Her decade of partnership embodies CampusESP’s mission to empower family engagement. Dave shares new data showing how parent involvement boosts student retention, enrollment, and satisfaction across higher education.

After shifting to hard deadlines, Coastal Carolina saw a 43% surge in applications—and rising family questions. Using CampusESP, they replaced inbox chaos with targeted, data-driven communication. The result: 10% higher first-year registration, 72% family email open rates, and stronger engagement from inquiry through orientation—all without adding staff.

Families are your students’ #1 influencers. Understanding what they need, expect, and value can make or break enrollment outcomes. Our annual Prospective Family Survey Report breaks down what nearly 10,000 families told us about their role in the admissions process.

Families don’t care what office sends the email. And they shouldn’t have to. Every outreach from a college should feel like one voice: clear, consistent, and focused on student success.

Louisiana State University, The University of Kansas, University of Minnesota Twin Cities, University of Wisconsin–Milwaukee, and Webster University piloted our newest feature. They saw big gains in parent engagement, while spending only 30 mins a month managing it!

FAU launched a new orientation reservation system for students and families in just 4 weeks and achieved a 21% increase in reservations within the first two weeks.

From event management volume pricing, to Slate Suitcase integration capabilities to Admissions Dashboard improvements, check out the latest and greatest from CampusESP!

The summer before college is filled with questions for both students and their parents. That’s why the transition to college isn’t just about preparing students; it’s about equipping families with the information and support they need to guide them through it.

Personalization can feel like an impossible task. You’re juggling shrinking teams, packed calendars, and a mile-long to-do list — do you really have time to tailor every message?