The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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Best Practices Mairin Matthews, Director of Customer Education Best Practices Mairin Matthews, Director of Customer Education

4 top takeaways from the 2026 CampusESP Summit

Summit 2026 is a wrap! 156 attendees from 104 institutions descended on Philadelphia for two days of customer stories, peer swapping, and straight talk about what's working in family engagement. From AI assistants fielding 3am parent questions to schools finally fixing their clunkiest processes, here are the four takeaways worth borrowing for your own campus.

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Company News Brooke Sterneck, VP of Product & Product Marketing Company News Brooke Sterneck, VP of Product & Product Marketing

Introducing CampusESP’s Family AI Assistant: Always-On Support for Today’s Families

Deliver instant, personalized support while offering deeper insight into what families need most. Beta tested across 9,000 parent interactions at 25 colleges and universities, our AI Assistant was designed specifically for the front lines of college family engagement.

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Best Practices Elizabeth Harris, Account Management Team Lead Best Practices Elizabeth Harris, Account Management Team Lead

Your new parent orientation playbook

Orientation is a high-impact moment for families, but it can also be overwhelming. FSU turned three days of information into a lasting resource with their New Nole Orientation Hub, extending support well beyond move-in.

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Case Studies Melissa Greiner, VP of Marketing Case Studies Melissa Greiner, VP of Marketing

From “Ramily” to results at WSSU

WSSU’s culture of “Ramily” extends beyond students to the families who support them. Learn how the university partnered with CampusESP to create a centralized family engagement strategy that supports students from admissions through graduation, resulting in students with engaged families yielding rates 5 points higher than average.

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Best Practices Dave Becker, CEO Best Practices Dave Becker, CEO

AI and The Future of Family Engagement

AI talk is everywhere in higher ed. And yeah, it can sound like one more complicated, overwhelming thing on your plate. But here’s the good news: AI doesn’t have to be intimidating. In fact, it can actually make your life easier and your family engagement efforts stronger.

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Company News Brooke Sterneck, VP of Product & Product Marketing Company News Brooke Sterneck, VP of Product & Product Marketing

June 2025 CampusESP Feature Launch

From event management volume pricing, to Slate Suitcase integration capabilities to Admissions Dashboard improvements, check out the latest and greatest from CampusESP!

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