See how UW-Milwaukee uses the Family AI Assistant to make answers more accessible, support families 24/7, uncover gaps, and earn a front-row seat to what families really need.

Parent Promoter Score™ elevates the most engaged parents, so you can focus on the students most likely to move through the funnel. Parents in the top quartile of engagement are 3x more likely to have a student enroll!

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

South Alabama increased yield 23.5 percentage points for students with engaged family members and saw a 276% rise in orientation confirmations. Learn how CampusESP unified communications, scaled FERPA connections, and guided families through the student lifecycle.

Morgan State and Morehouse show how intentional family engagement and campus communication tools can transform Black student success. Learn how HBCU leaders use CampusESP to align enrollment, orientation, financial aid, and career outcomes with what families need most.

UWM and UMW saw 16- and 18-point higher yield rates among students with engaged parents. Learn how family engagement helps enrollment teams identify intent, clarify cost, and guide admitted students.

Summit 2026 is a wrap! 156 attendees from 104 institutions descended on Philadelphia for two days of customer stories, peer swapping, and straight talk about what's working in family engagement. From AI assistants fielding 3am parent questions to schools finally fixing their clunkiest processes, here are the four takeaways worth borrowing for your own campus.

Deliver instant, personalized support while offering deeper insight into what families need most. Beta tested across 9,000 parent interactions at 25 colleges and universities, our AI Assistant was designed specifically for the front lines of college family engagement.

Text messages drive up to 3x higher engagement than email, yet most colleges still underuse them. Learn how Marymount University and New Mexico State University are turning everyday communications into timely, action-driving texts.

Orientation is a high-impact moment for families, but it can also be overwhelming. FSU turned three days of information into a lasting resource with their New Nole Orientation Hub, extending support well beyond move-in.

DigiPen shares how engaging families during the admit-to-deposit window led to students with a connected parent enrolling at rates 16% higher than the institutional average.

One of the best ways to ensure your newly deposited incoming class makes it to their first class? Keep in touch with their families this summer. Our guide takes you step by step through when, why, and how.

WSSU’s culture of “Ramily” extends beyond students to the families who support them. Learn how the university partnered with CampusESP to create a centralized family engagement strategy that supports students from admissions through graduation, resulting in students with engaged families yielding rates 5 points higher than average.

When families lack clarity around financial aid and cost, enrollment decisions stall. Learn how UNLV expanding their family communications around cost and ROI to drive yield, all while reducing call volume to financial aid and cashiering offices by 50%.

Families are engaging in the college search earlier than ever. This guide shares research-backed insights and real-world examples from two institutions already seeing enrollment results through intentional family engagement, including increase in student yield by +12%!

Parents play a major role in enrollment decisions, yet most institutions don’t engage them early enough. Discover eight proven ways to collect parent contact information sooner and turn early inclusion into real enrollment impact.

FAU launched a new orientation reservation system for students and families in just 4 weeks and achieved a 21% increase in reservations within the first two weeks.

AI talk is everywhere in higher ed. And yeah, it can sound like one more complicated, overwhelming thing on your plate. But here’s the good news: AI doesn’t have to be intimidating. In fact, it can actually make your life easier and your family engagement efforts stronger.

This year’s FAFSA is smoother but success depends on more than system updates. Collaboration and consistent communication are what help families feel confident, informed, and supported throughout one of higher education’s most stressful processes.

Families are your students’ #1 influencers. Understanding what they need, expect, and value can make or break enrollment outcomes. Our annual Prospective Family Survey Report breaks down what nearly 10,000 families told us about their role in the admissions process.

Download full report