Families don’t care what office sends the email. And they shouldn’t have to. Every outreach from a college should feel like one voice: clear, consistent, and focused on student success.

The summer before college is filled with questions for both students and their parents. That’s why the transition to college isn’t just about preparing students; it’s about equipping families with the information and support they need to guide them through it.

Personalization can feel like an impossible task. You’re juggling shrinking teams, packed calendars, and a mile-long to-do list — do you really have time to tailor every message?

University of Mary Washington and Holy Family University share how they’re using CampusESP to turn authentic communication into a competitive advantage by engaging families early, building confidence throughout the funnel, and highlighting what makes their institutions special.